About Kelhis
Most People Don't Know They Have a Trunk Problem
You load your groceries in, stand them upright, close the trunk. Five minutes later, something starts sliding. Then something rolls. A can, a bottle, a jug of washer fluid. By the time you pull in the driveway, everything's migrated to the far corner, bags have tipped onto their sides, and if you're in an SUV, you're bracing yourself for the first thing that's going to fall out when you open the tailgate.
This is normal. That's the problem.
We Didn't Know Either. Until We Did.
Kelhis didn't start with a mission statement. We didn't think of this as a problem either.
What changed things was stumbling onto a rough, poorly-made version of this idea somewhere. A flexible strip that sticks to felt carpet and holds cargo in place. The concept was clever. The execution was not.
But the first time we actually used one, with real groceries in a real trunk, we couldn't go back. Nothing slid. Nothing rolled. Nothing fell out when we opened the tailgate. A drive home from the store, which you never notice when it's normal, felt different when it was quiet.
That was the moment. We realized: this should exist. Properly made.
One Product. Done Right.
Kelhis makes one thing. That's a deliberate choice.
Most brands you find on Amazon sell fifty different products under the same name (lamps, phone holders, dog leashes, trunk organizers), all shipped from the same warehouse in Shenzhen, none of it designed by anyone who actually uses it. The margins are thin, the quality is whatever gets past QC, and if one product fails the brand rotates to the next.
We went the other way. FlexiStick is our only product. It's designed in the US, manufactured at our partner factory in Ukraine, not in China, and we're hands-on with every production run. That's not marketing copy. It's just what it takes to ship something that holds up for years instead of months.
We'd rather be the best at one thing than mediocre at twenty.
How Kelhis Works
Since 2020
We launched FlexiStick in late 2020 on Amazon US. In 2021 we expanded to Germany, the UK, and the rest of the EU. Since then:
Tens of thousands of FlexiSticks shipped.
4.5★ average across over 1,200 Amazon reviews across the US and Europe.
Three warehouses so your order ships from the one closest to you.
One product. Still.
We haven't spent much on marketing. Most people who own a FlexiStick heard about it from someone who already had one. That's slower growth than we could have pushed for, but it also means the people who own one actually use it, and tell someone else about it. That's the version of growth we prefer.
Behind Kelhis
Kelhis was founded in 2020 by Olena and Vadim Roshchin. Olena came across a rough version of the FlexiStick idea and Vadim helped turn it from a side project into a real business. The brand operates under Riold LLC in the US and Kelhis Limited in the EU, with manufacturing handled at a partner factory in Ukraine and warehouses on three continents.
We're a small, family-run brand working on one product without much fanfare. If you've read this far, thank you for caring who you buy from. It matters to us that it matters to you.